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A Particle Filter for Bid Estimation in Ad Auctions with Periodic Ranking Observations (2010)
David Pardoe
and
Peter Stone
Keyword auctions are becoming increasingly important in today's electronic marketplaces. One of their most challenging aspects is the limited amount of information revealed about other advertisers. In this paper, we present a particle filter that can be used to estimate the bids of other advertisers given a periodic ranking of their bids. This particle filter makes use of models of the bidding behavior of other advertisers, and so we also show how such models can be learned from past bidding data. In experiments in the Ad Auction scenario of the Trading Agent Competition, the combination of this particle filter and bidder modeling outperforms all other bid estimation methods tested.
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Citation:
In
EC 2010 Workshop on Trading Agent Design and Analysis (TADA)
, Cambridge, Massachusetts 2010.
Bibtex:
@InProceedings{TADA10-pardoe, title={A Particle Filter for Bid Estimation in Ad Auctions with Periodic Ranking Observations}, author={David Pardoe and Peter Stone}, booktitle={EC 2010 Workshop on Trading Agent Design and Analysis (TADA)}, address={Cambridge, Massachusetts}, url="http://www.cs.utexas.edu/users/ai-lab?TADA10-pardoe", year={2010} }
People
David Pardoe
Ph.D. Alumni
dpardoe [at] cs utexas edu
Peter Stone
Faculty
pstone [at] cs utexas edu
Areas of Interest
Auctions
Trading Agents
Labs
Learning Agents