From craig@aland.bbn.com Mon Jul 21 12:41:04 1997
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To: Gerald Neufeld <neufeld@cs.ubc.ca>
cc: Jon Crowcroft <J.Crowcroft@cs.ucl.ac.uk>,
        Craig Partridge <craig@aland.bbn.com>,
        Chris Edmondson-Yurkanan <dragon@cs.utexas.edu>, mccarren@acm.org,
        Jonathan Smith <Jonathan.Smith@cl.cam.ac.uk>, gdelp@us.ibm.com
Subject: Re: Financial Support 
In-reply-to: Your message of Wed, 16 Jul 97 20:51:58 -0700.
             <"15806*neufeld@cs.ubc.ca"@MHS> 
Date: Mon, 21 Jul 97 10:37:28 -0700
From: Craig Partridge <craig@aland.bbn.com>
Status: ORSr


    We are in the process of approaching companies for financial support for
    Sigcomm 98. I would like to know there is a canoncial procedure to do
    this. Such things like: what is the usual amount? what do they get in
    return? etc.

Well, there are two approaches for financial support:

    (a) Go big (find one or two sponsors at $7K to $10K each)

    (b) Go small (find 6 sponsors at $2.5K each)

Note that the next $$ are about the same either way.  And the goal is to
get the $$ before the Advance Program goes out (to give you a reserve of
$$ to spend in advance of the conference and give Pat M a cushion for
comfort when you start suggesting expensive social events... :-))

I've followed the go small approach since the go big approach requires
having very strong contacts in the sponsoring companies.

Regarding the go small approach.  Basically the game is to write friends
who are senior in various companies asking if they or their company would
be willing to spring for $2,500 to be a SIGCOMM co-sponsor, and also
calling the relevant community relations person at networking companies
in your area asking if they'd like to pitch in.

The basic offer is their logo on the cover or inside cover page of the
conference proceedings and on the front of the advance program.  We don't
offer more because, under US tax rules, if we offer tangible services
then that amount of their contribution is not tax deductible.

Let me know if you'd like a copy of my standard fund raising letter for
new companies.  (Companies that have donated before get a different
letter which thanks them for their previous participation and then gives
the usual spiel)

Craig