Explaining Recommendations: Satisfaction vs. Promotion (2005)
Mustafa Bilgic and Raymond J. Mooney
Recommender systems have become a popular technique for helping users select desirable books, movies, music and other items. Most research in the area has focused on developing and evaluating algorithms for efficiently producing accurate recommendations. However, the ability to effectively explain its recommendations to users is another important aspect of a recommender system. The only previous investigation of methods for explaining recommendations showed that certain styles of explanations were effective at convincing users to adopt recommendations (i.e. promotion) but failed to show that explanations actually helped users make more accurate decisions (i.e. satisfaction). We present two new methods for explaining recommendations of content-based and/or collaborative systems and experimentally show that they actually improve user's estimation of item quality.
In Proceedings of Beyond Personalization 2005: A Workshop on the Next Stage of Recommender Systems Research at the 2005 International Conference on Intelligent User Interfaces, San Diego, CA, January 2005.

Raymond J. Mooney Faculty mooney [at] cs utexas edu