It is important that the image of the Texas Computer Science (TXCS) and The University of Texas at Austin is presented in a consistent and professional manner. Every staff and faculty member, student, corporate partner, and alumnus bears the responsibility for developing, strengthening and maintaining the TXCS brand. It is vital that we project a single and clear image through a coordinated identification program that consistently positions the department as a leading computer science department.

The following identity standards of type, form, and color all contribute to stronger brand recognition.

This manual is a reference guide for department staff, administrators, and partners who need to understand the philosophy of and necessity for identity standards at TXCS.