Primary Color Palette
The colors in the primary color palette are complementary colors used for design elements, such as color panels used to highlight text or font accent colors.
Brand Palette (wordmark colors)
The colors of the wordmark (especially the orange) are powerful enough that they do not need to be surrounded by the same color. The use of white space and colors from the primary color palette create the right environment for the wordmark to stand out on its own merits. Design layouts should generally not use a sea of orange or silver gray.
These primary colors help designers avoid the overuse of the two colors used in the wordmark.
Neutral Color Palette
The secondary palette is for items such as sidebars, charts, graphs, color borders, etc. Colors that work well with the department’s primary colors have been selected to assist in creating a visual consistency throughout the department. Five secondary colors complement the primary colors. Each color may also be used as a tint.
Secondary Color Palette
Vibrant colors that work well with the department’s primary and secondary colors have been selected as colors for use to promote department events. Five events colors complement the primary and secondary colors. Each color may also be used as a tint.