What are Identity Standards?

Identity standards is a process that uses a common, universal discipline for managing the UTCS visual identity throughout the department.

Why Do We Need Identity Standards?

Use of this guide will help our organization better communicate the importance of brand positioning as a key ingredient to communication success.

Identity Standards Allow UTCS to:

Establish UTCS’s identity and increase overall brand awareness
Unify our large and multifaceted organization
Create more powerful communications that will help gain new students and faculty

Components of the UTCS Identity

Our visual identity is built from color, typography, imagery, layout, and design, all of which help create a distinctive UTCS style.

At a minimum, three components must be included in our communication materials to adhere to our identity standards:

Department of Computer Science wordmark
Primary and secondary fonts
Primary and secondary colors along with accent colors