The department’s typographic identity is visible across many communication applications, including print, electronic, and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the department. Additional type suggestions are included to help the CS community achieve coordinated and consistent materials.

Do set type:

  • in upper and lower case
  • using bold and italic for emphasis
  • with plenty of surrounding white space
  • keep punctuation to a minimum

Do not set type:

  • do not condense or expand typefaces
  • with additional inter-character spacing
  • in other typefaces

Note: UTCS’s wordmark type is written in all capitals. When written in text, the name should appear in upper and lower case letters.

Display and Headline Typography

In order to create a cohesive look and feel, Gotham should be used for headers and sub headers. The Gotham typestyle was specifically designed to express a contemporary feel and imply a knowledgeable modern voice. This geometric display font is used for headlines and may also be used for body copy in cases where there is not a lot of content. As with all sans-serif faces, adequate spacing between lines is required to maintain legibility. The typeface is available worldwide in both PC and Mac formats. Do not substitute any variation other than those listed below.

Do not electronically expand or condense typefaces.

Display and Headline Typography

Body Copy Typography

Gotham Narrow

When setting text, the recommended point size is 9 pt. on 14 pts. of leading. This may be increased or decreased as space dictates. Please note Gotham Narrow can be set at a lower point size and maintain good legibility. It is not recommended that Gotham Narrow be set at more than 10 points for most publications, but it is not a rule.

The Gotham Narrow typestyle, a companion to Gotham, adds a strong representational quality to the words we use. This versatile typestyle is specifically tuned for text settings. It is compact without feeling squeezed.

Do not electronically expand or condense typefaces.

Body Copy Typography

Mercury Text

The Mercury Text typestyle adds a strong representational quality to the words we use. This typestyle has a classic feel and was specifically created to be legible. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Body Copy - Mercury

Web Typography

In Web, Source Sans Pro may be substituted for Gotham Narrow when Gotham Narrow is not available. Times may be substituted for when Mercury Text is not available. These typefaces are widely available on most PCs and Macs.

Do not electronically expand or condense typefaces.

Web Typography