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@incollection{Ambient10,
   author = {Itsuki Noda and Peter Stone and Tomohisa Yamashita and Koichi Kurumatani},
    title = "{Multi-Agent Social Simulation}",
booktitle = {Handbook of Ambient Intelligence and Smart Environments},
     year = 2010,
   editor = "{Nakashima, H., Aghajan, H., \& Augusto, J.~C.}",
   publisher="Springer Verlag",
    pages = {703--729},
      doi = {10.1007/978-0-387-93808-0_26},
      abstract="While ambient intelligence and smart environments (AISE) technologies are expected to provide large impacts to human lives and social activities, it is generally difficult to show utilities and effects of these technologies on societies. AISE technologies are not only methods to improve performance and functionality of existing services in the society, but also frameworks to introduce new systems and services to the society. For example, no one expected beforehand what Internet or mobile phone brought into out social activities and services, although they changes our social system and patterns of behaviors drastically and emerge new services (and risks, unfortunately). The main reason of this difficulty is that actual effects of IT systems appear when enough number of people in the society use the technologies.",
      wwwnote={Official version from <a href="http://www.springer.com/computer/ai/book/978-0-387-93807-3">publisher's webage</a>},
}