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T

ype of Talk: UTCS Colloquium/AI

Speaker/Affiliation: Joseph Sirosh

/Amazon.com

Date/Time: Wednesday March 19 2008 1:30 p.m.

Location: ACES 2.402

Host: Joydeep Ghosh

Talk Title: How A

nalytics Is Revolutionizing E-Commerce

Talk Abstract:
Machine lea

rning and data mining applications are central to eCommerce.
Recommendat

ion systems online risk management behavioral ad targeting
targeted w

eb and email marketing online self-service systems search
relevance ra

nking etc. are just a few of the applications that make extensive
use o

f data mining techniques to enable a unique customer experience on the
w

eb. This talk will explore the enormous wealth of opportunities for leverag

ing
data to enhance the eCommerce experience. Using examples drawn from<

br>leading web sites I will provide an overview of how some of these syste

ms
work and how they generate great value for customers. We''ll then loo

k to
some emerging trends and what the future holds for data mining and

machine
learning on the web.

Speaker Bio:
Joseph Sirosh is cur

rently Vice President of Business Intelligence and
Transaction Risk Mana

gement at Amazon.com. Prior to joining Amazon.com
he worked at Fair Isaa

c Corporation as VP of the Advanced Technology R&D
group exploring adva

nced analytic and data mining applications. At Fair Isaac
and at HNC Sof

tware prior to that he has led several significant R&D projects
on secu

rity and fraud detection predictive modeling information retrieval
co

ntent management intelligent agents and bioinformatics. He has made
imp

ortant contributions in the field of neural network algorithms and in
un

derstanding the fundamental principles by which information is organized
and processed in the brain. Dr. Sirosh has published over 20 technical pap

ers
and one book and has been a lead investigator of various research g

rants
from DARPA and other Government agencies. He holds a PhD and Maste

rs in
Computer Science from the University of Texas at Austin and a B.
Tech. in
Computer Science & Engineering from the Indian Institute of T

echnology
Chennai.