Type of Talk: Corporate Connection/FoCS

Speaker/Affiliat

ion: Lan Roche/Google Sales Engineer

Date/Time: Wednesday, Feb 3,

2010 5:00 p.m.

Location: ACES 2.402

Host: Hanah Kim (Google)/Na

ncy Hatchett (FoCS)

Talk Title: Google Case Competition Workshop

nTalk Abstract: An interactive 1 - 1.5 hr case study workshop targeted to u

ndergraduate/Masters students who are interested in pursuing product manage

ment type opportunities at Google. The case study is positioned around the
time Google was deciding to invest in and launch AdSense and provides mark

et/industry data at the time and just enough description of Google AdSense

to lead to a meaningful discussion. Students will be given into some of the
business decisions made to make AdWords and AdSense a success.

Speake

r Bio: Lan Roche graduated from the UTCS in 2007. He is currently a Sales E

ngineer and for Android Partnerships and AdSense for TV.